PROJECT BUSINESS ANALYSIS II

This lecture will focus on key concepts of business analysis, with an emphasis on identifying and understanding customer needs through design thinking. It explores techniques like journey mapping and data visualization to better understand user pain points and opportunities for improvement. Participants will learn how to develop strong problem statements and explore solutions through prototypes and iterative testing. The lecture also covers empathy mapping as a tool for better understanding customer behavior and needs, providing practical techniques for conducting discovery interviews and organizing data for business analysis.

This lecture will focus on exploring Business Analysis, particularly the design thinking process within the solution space. It covers how to define the point of view (POV) for problem-solving, utilize design thinking tools for ideation, and apply low-fidelity prototypes to address stakeholder needs. Participants will learn how to create and test prototypes, refine problem statements into actionable questions, and implement ideation techniques like brainstorming. The session also emphasizes user-centered problem framing and strategies for gathering feedback through effective prototyping and testing.

This lecture will focus on "Journey Mapping – Current State," guiding participants through the process of creating customer journey maps. By understanding the current pain points, touchpoints, and moments of truth, participants will visualize how to enhance customer experiences. Through practical exercises, the lecture emphasizes identifying critical interactions, and framing efforts with a proper point of view, scope, and focus. Participants will gain insights into mapping experiences across various channels and use journey maps to explore possible customer expectations, future value, and service blueprinting for operational improvements.

This lecture will focus on mapping the journey from an organization’s current state to future opportunities for innovation. It explores how businesses can use journey mapping to visualize processes, customer interactions, and key areas for improvement. Participants will learn techniques to transition from existing operations to more effective, innovative systems that enhance customer experiences and streamline operations. The session will provide insights into identifying gaps and opportunities for growth, making it a valuable tool for strategic business transformation.

This lecture focuses on Data Visualization in Business Analysis and teaches participants how to effectively use visual tools to communicate insights. It covers techniques for reducing complexity, enhancing shared understanding, and making data more interactive. The session emphasizes storytelling practices, helping analysts convey both current and future states of business processes. Participants will learn to choose appropriate visual formats, like charts and diagrams, based on whether the information is conceptual or data-driven, and whether it’s exploratory or declarative. The lecture also provides practical exercises for honing visualization skills.